ZIGGY
Ziggy is a brand based in Bordeaux that specializes in premium cat food, designed to provide high-quality nutrition for cats. The brand is known for its fun tone, commitment to using natural, wholesome ingredients that cater to the health and well-being of felines.
Category
Pet Food
Our work
Creative Activation
Client
Ziggy
Year
2021 - 2023
THE IDEA
ziggy x uber eats
Bordeaux is renowned for its gastronomic delights, particularly with its celebrated chef, Philippe Etchebest, at the heart of the city.
Now, with Ziggy, Bordeaux is set to become the culinary capital for cats with the introduction of the new Ziggy mascot:
Etcha Best!
Insight: We appreciate fine food, cherish our cats, and want the best for their diet.
Message: Ziggy treats cats as valued family members.
(*Note: The name “Etcha Best” is a play on the French word “chat,” meaning “cat.”)
Meet the mascotte.
#1 - Contest to find the new second of the Chef Etcha Best
#2 - Order your dinner at the partner restaurant of Ziggy on Uber Eats
#3 - Follow the instructions to become the second
#4 - Try to become the ambassador and win a year of free Ziggy food.
