MARS PET CARE

Developed and crafter engaging content for Mars Pet Care brands : Pedigree, Nutro and Crave.

The challenge? To deliver innovative and impactful content each month that captivates the pet-lovers, all while preserving the distinct visual identity and tone of each brand.

Category
Pet Food

Our work
Content Creation

Client
Mars Pet Care Group

Year
2021 - 2023

crave

  • The Brand is bold and dynamic, often featuring strong, wild imagery and messaging that highlights the primal, instinctual nature of pets’ dietary needs.

  • Stands out with dark, earthy colors like black, red, and deep browns, evoking primal energy and strength.

    Utilizes powerful visuals of wild animals, such as wolves or big cats, to draw a parallel between pets and their wild ancestors.

NUTRO

  • Nutro appeals to pet owners who prioritize natural ingredients and are willing to invest in premium pet food for their pets’ health and well-being.

  • Clean, natural aesthetics with earthy tones such as greens, browns, and whites. The design focuses on simplicity and natural beauty.

    Bright high-quality images of healthy, active pets. The imagery emphasizes the purity and quality of the ingredients.

PEDIGREE

  • Positioned as a household name with a longstanding reputation, Pedigree emphasizes accessibility and trust, often promoting the well-being and happiness of pets.

  • Bright, cheerful colors with a focus on yellows and blues, reflecting positivity and trust. The imagery often includes happy, energetic pets interacting with their owners.

    Emphasis on the emotional bond between pets and their owners, with heartwarming and relatable scenes that highlight everyday moments of joy and companionship.

Pedigree

CRAVE

NUTRO