DEEZ QUIZ BY DEEZER

The project was presented to Deezer as part of their brief to promote their Family Offer through the brand's launch. The concept is based on the creation of the Deez Quiz, a feature within the music streaming app that takes the form of a blind test, allowing families and friends to have fun together and share a convivial moment around music.

The Deez Quiz is represented by a transparent cassette/vinyl made from recycled materials, creating a sense of nostalgia for users. It is a personalized cassette with a QR code that can be scanned to be redirected to the Family Playlist offered exclusively through the Deezer Family Offer. The originality of this cassette lies in its reverse side, titled 'Deez Quiz,' which links to the new 'game' feature of the app.