CLUB CASA ZANONI
Club Casa Zanoni is an online platform dedicated to learning Italian cuisine, created by the Chef Simone Zanoni. Designed for gastronomy enthusiasts, it offers detailed recipes, instructional videos, and practical tips to guide cooks of all levels.
the “club casa zanoni"
THE CHALLENGE
To redesign the brand, including a new identity, website & social media content strategy.
THE CONCEPT
To maintain the elegance of Italian tradition while creating a warm and welcoming atmosphere, soft colors are used throughout. This is contrasted by vibrant yellow icons, preserving the chef's fun and warm personality, as well as the accessibility of the platform. The new identity blends thin and bold elements, ensuring that the premium quality of the offering remains both generous and accessible to everyone.
ART DIRECTION
Focus on close-up shots, showcasing raw ingredients and natural textures. EMPHASISE dynamic movements and place the spotlight on the “Bomba Atomica” brand by Simone Zanoni, ensuring its distinct identity is highlighted.
SOCIAL MEDIA STRATEGY
Recipes, quizzes, challenges, Q&A sessions, behind-the-scenes videos, and inspirational content are regularly produced to further engage and grow the Casa Zanoni community.
Client ｜ Club Casa Zanoni
Year ｜2022-2023
Category｜Food
Credits ｜Maï-linh Rabanel (Art direction)