Cartier WATCH COMMUNITY
Cartier Watch Community is the exclusive Cartier platform to share content and news releases with the international community of watch lovers. We've created series of videos and contents to make the community grow.
The results ? From 30k to 80k in two years and creating produced contents such as interviews, photo shoots and event covering for the account.
Credits
Art Direction/Motion Design : Maï-linh Rabanel
Creative Directors : David Troquier (2022/2023) & Pauline Walls (2024)
Production : Victor&Simon agency
Client
Cartier
Year
2022-2024
Category
Luxury
From UGC to crafted brand content
Creation of various content types reflecting the brand's identity: interviews with watch experts and fashion & lifestyle influencers, storytelling around the history and origins of timepieces. All shaped by a creative, cohesive, and elegant art direction.
MEET THE COLLECTORS
Meet the collectors is a recurrent content on the platform, a cherish moment for our followers as they get a unique point of view on Cartier watches through the eyes of a collector. Favourite pieces, story about a specific purchase or a deep exploration of a rich time period for Cartier watchmaking... each content is pushing further our knowledge and curiosity about watches.
a Shape a story
Cartier tells the story of its iconic watches, exploring their origins through a combination of motion and static content, designed to highlight the brand's heritage, craftsmanship, and timeless elegance.
STYLING WATCHES
We've created a new video series called "Styling Watches." In this series, we travel the globe to meet influencers, seeking their advice, exploring their passion for fashion, and uncovering their sources of inspiration.
