CARTIER showcases its magic

Watches & Wonders took place from April 9 to 15, 2024, in Geneva, a flagship event in luxury watchmaking. This year, Cartier made a strong impression with its Behind the Magic campaign, showcasing the craftsmanship and innovation behind its iconic creations.

The booth, enveloped in mystery, featured highlights such as the Cartier Privé Tortue Monopoussoir Chronograph and the Reflection de Cartier, with its striking reflective dial. Other standout pieces included the Santos de Cartier Dual Time and a breathtaking chimera creation.

These iconic timepieces, with their unique dial shapes, inspired the art direction of the campaign, focusing on shapes and magic.