CARTIER at VIFF

Founded in 1847 in Paris, Cartier is an iconic luxury brand renowned for its exceptional craftsmanship and timeless elegance. Synonymous with refinement and innovation, Cartier captivates enthusiasts of fine jewelry and watchmaking worldwide with its unique creations and signature collections.

The challenge ? To highlight the official partnership between Cartier and the Venice International Film Festival through a social media campaign.

The idea ? To celebrate the art of cinema by following Cartier throughout the festival: from the opening ceremony to the Cartier party, while also capturing private moments with the “Friends of the Maison”.