Cartier - event focus

Cartier is an iconic luxury brand, renowned for its exceptional craftsmanship and timeless elegance.

The brief: Create brand content that highlights Cartier’s presence across prestigious events such as the Venice International Film Festival, the Met Gala, the Festival de Cannes, and high jewellery showcases around the world.

The challenge: Maintain a consistent brand identity while giving each event its own unique narrative.

The idea: Follow Cartier through each event — from the opening ceremony to the Cartier party — while capturing intimate moments with the “Friends of the Maison” celebrities.