Cartier - event focus
Cartier is an iconic luxury brand, renowned for its exceptional craftsmanship and timeless elegance.
The brief: Create brand content that highlights Cartier’s presence across prestigious events such as the Venice International Film Festival, the Met Gala, the Festival de Cannes, and high jewellery showcases around the world.
The challenge: Maintain a consistent brand identity while giving each event its own unique narrative.
The idea: Follow Cartier through each event — from the opening ceremony to the Cartier party — while capturing intimate moments with the “Friends of the Maison” celebrities.
Credits
Art Direction/Motion Design : Maï-linh Rabanel
Creative Director : Arthur Le Boulicaut
Production : Victor&Simon agency
Client
Cartier
Year
2022-2024
Category
Luxury
Venice International Film Festival
For the 79th and 80th editions of the Venice International Film Festival, we created a brand content series for Cartier, capturing the Maison’s presence through celebrity interviews and cinematic storytelling. The campaign combines strong art direction with iconic film elements to reinforce Cartier’s cultural voice.
Le voyage recommencé
Every year, Cartier unveils its High Jewellery collection. In 2023, we created Le Voyage Recommencé, a concept celebrating the spirit of travel and new beginnings. Unveiled in Florence, Italy, we brought Cartier’s narrative to life through crafted experiences, dynamic storytelling, exclusive music collaborations, and intimate portraits of The Friends of the Maison.