AUCHAN content factory
The Auchan Group includes several brands, such as Auchan (Hypermarket Leader), Actuel (Lifestyle Products), Qilive (Consumer Electronics), and Cosmia (Care). A new platform strategy has been introduced to visually and thematically highlight the unique values and positioning of each brand.
Category
Food
Our work
Branding Strategy - Art Direction - Motion Design
Client
Auchan
Year
2021 - 2023
ABOUT THE PROJECT
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For the European market, a diverse range of content tailored for 14 countries is produced to build a rich content library centered around three strong pillars:
Good, Healthy, and Local.
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Develop creative, ready-to-post content that is both engaging and relevant for different countries, tailored to reflect each nation's unique values and significant moments.
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The Social Content Factory has continually evolved to bring freshness and creativity, ensuring that our content remains relevant and engaging for Auchan's community. Through innovative strategies, updated guidelines, and new content formats, we have developed over a hundred pieces of content for Auchan.
1 Platform Strategy Per Year
4 Brands
14 Countries
Around 15 contents Per Month, including:
Recipes
DIY Projects with Kids
Inspirational Lifestyle Content
Professional Sports Training
And More
An approach designed to keep Auchan's content dynamic and tailored to its diverse audience.
