For the European market, a diverse range of content tailored for 14 countries is produced to build a rich content library centered around three strong pillars:

Good, Healthy, and Local.

Develop creative, ready-to-post content that is both engaging and relevant for different countries, tailored to reflect each nation's unique values and significant moments.

The Social Content Factory has continually evolved to bring freshness and creativity, ensuring that our content remains relevant and engaging for Auchan's community. Through innovative strategies, updated guidelines, and new content formats, we have developed over a hundred pieces of content for Auchan.

• 1 Platform Strategy Per Year

• 4 Brands

• 14 Countries

• Around 15 contents Per Month, including:

  • Recipes

  • DIY Projects with Kids

  • Inspirational Lifestyle Content

  • Professional Sports Training

  • And More

An approach designed to keep Auchan's content dynamic and tailored to its diverse audience.